MENA-based growth acquisition platform Platformance.io has appointed Rawan Hussein as its growth director.
In her role, Hussein will work closely with clients to identify growth opportunities by focusing on future trends, emerging formats, and new channels that capture consumer attention.
By strategically optimising ad spend and using data-driven insights, she will help brands reach their audiences in more effective and innovative ways, ensuring every campaign delivers true value. Additionally, she will build high-performing teams ready to tackle the evolving demands of the digital advertising landscape.
Waseem Afzal, CEO of Platformance, said, “Rawan brings a unique blend of experience, passion, and vision that is exactly what we need to help our clients grow. Her ability to see where the market is going and create strategies that stay ahead is what sets her apart.
“This is another key strategic hire for us and further strengthens our leadership team. We’re thrilled to have her on board to help our clients thrive in this ever-changing digital environment,” Afzal added.
With more than a decade of experience in driving digital strategies for leading global brands, Hussein has portfolio spans high-profile projects such as Expo 2020 Dubai, Ford Motor Company, Nestlé, AlSafi Danone, Unilever, and IBM.
At Platformance, she will focus on enhancing the success of key accounts by leveraging cutting-edge technology to drive more significant business outcomes.
Commenting on her new position, Rawan said, “Throughout my career, I’ve admired how Platformance consistently pushes boundaries and delivers real results for its clients. I’m excited to join a platform that doesn’t just follow trends but shapes them.
“I look forward to working with the team to help clients unlock new growth opportunities, especially in today’s fast-changing digital world. It’s a chance to make a real impact by helping brands stay ahead of where their customers are.”
