Assembly, a global omnichannel media agency part of the Stagwell (STGW) Global Network, has appointed Bipul Markan as the first Head of Research & Insights for the MENA region.
In the newly-formed role, Markan will enhance Assembly’s capacity to provide partners with smart, data-driven solutions.
With more than 15 years of experience in research and insights, Markan has worked across Europe,
the Middle East, and Asia with global brands such as Google, Coca-Cola, Unilever, IKEA, Orange Telecom, and Akzo Nobel.
Through the appointment, Assembly aims to leverage Markan’s expertise in handling and analysing data and involvement in research-based consultation to add value to its expansion in the MENA region.
“I am excited to join the powerhouse that is Assembly,” said Markan. “Now more than ever, it is crucial for agencies to be able to offer timely and relevant information based on data and insights to deliver greater value for brands. I am ready to contribute my expertise to the team and help our clients make accurate decisions that support their growth.”
Markan will sit across Assembly’s strategy team, providing insight and recommendations to clients based on new trends and backed by solid analytics.
Faisal Dean, CEO of Assembly MENA, added, “Bipul brings us a wealth of research and insights experience from top companies. We have built out a more robust, MENA centric product offering in a short space of time and look forward to continue bringing this to our clients to drive more efficient and effective media.”
Markan’s appointment follows the agency’s recent business wins that are part of its expansion in the MENA region
