Nomads has been appointed the lead strategic brand agency for flydubai.
The Amsterdam-headquartered creative innovation agency, which has an office in Dubai, will work with the low-cost carrier to help trans- form its brand.
“We’re very proud of the appointment,” said Alex Paquin, head of strategy at Nomads. “flydubai was a love-at-first- sight scenario; they’re another extremely fast-growing and influential brand in the region whose business model is in constant flux as they continue to meet the explosive air-travel demand of the emerging market, and GCC travellers.
“flydubai has some very progressive thinkers leading the brand, we’re looking to collaborate with them and the br
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