posted on Aug. 22, 2024 at 12:06 pm

Shaping stories, shattering stereotypes in the Arab world

posted on Aug. 22, 2024 at 12:06 pm

Zeinab Abdul Sater, Regional Director of PR and Media at SSUP World writes about the PR and media landscape in the region shifting towards inclusivity.

Photo of Arab world on a globe by Lara Jameson, sourced from Pexels.com

In public relations (PR), storytelling is the heartbeat of the profession. It’s how brands connect, how reputations are built, and sometimes how they are saved.

But behind these crafted narratives lies another story—one of resilience and quiet revolution. This is the story of women in PR and communications in the Middle East, who are not only shaping stories for others but also rewriting their own, navigating a landscape filled with both challenges and opportunities.

In the Arab world, tradition and modernity often collide. Women in PR mu

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Tags:Breaking GCC Middle East PR SSUP World stereotypes Zeinab Abdul Sater

the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.