Emile Woolf Middle East, a leading global provider of strategic learning solutions for corporates, has appointed Houbara Communications as its PR agency for the region.
Houbara will be responsible for implementing strategic communications to build brand awareness and drive greater engagement with stakeholders.
Emile Woolf is most commonly known for contributing to the publication of numerous textbooks and study guides, which have been essential resources for students pursuing accounting qualifications, such as Association of Chartered Certified Accountants (ACCA).
Fiona McBride, CEO of Emile Woolf Middle East, said, “To support our communications efforts in the region, we needed a partner that demonstrated a strong understanding of our industry, combined with strategic thinking and expertise in the regional media landscape.”
“We are confident in Houbara’s ability to deliver a well-designed approach and look forward to a successful partnership,” she said.
Houbara Communications was founded by industry veteran Loretta Ahmed, who has extensive experience in the communications field.
Houbara Communications serves clients across diverse sectors, including finance, healthcare, technology, real estate, hospitality, and government.
“We are thrilled to welcome Emile Woolf to our growing portfolio of clients,” said, Ahmed, Founder and CEO of Houbara Communications, on the new partnership.
“Houbara’s strengths lie in reputation building and enhancement through strategic, content-driven, and multi-channel communications, always viewed through the lens of corporate reputation.
Our extensive experience working with businesses across the education and training sectors positions us well to drive the desired impact and outcomes for Emile Woolf’s business,” said Ahmed.
