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Campaign Middle East
العربية
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Shantelle Nagarajan
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AlUla Development Company partners with Live Nation Arabia

Shantelle Nagarajan
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The three-year partnership puts Maraya under the event company's operations.

Maraya, AlUla

AlUla Development Company, a Public Investment Fund company, has signed a three-year partnership agreement with Live Nation Arabia, a leading live entertainment company in the region, to manage operations at its Maraya venue.

Live Nation Arabia says Maraya, the world’s largest mirrored building, offers an iconic blend of architectural and natural beauty.

The agreement aims to cement the venue’s position as a premier entertainment hub, hosting a wide range of events including concerts, cultural performances, exhibitions and conferences. Live Nation Arabia will also oversee a variety of operatio


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Tags:AlUla Development CompanyEventsFabien ToscanoJames CravenLive Nation ArabiaMarayaPIF
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
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