Dubai Lynx Festival of Creativity, an annual competition held to honour the creative talent in the Middle East and North Africa’s advertising industry, has named Emirates NBD as the 2016 Advertiser of the Year.
The banking group was chosen for the title after amassing a Dubai Lynx trophy haul of 15 in the last three years, including a Grand Prix in 2015 for ‘Hey Future Me. . .’, the campaign created by FP7/DXB Dubai for Children’s Savings Plans.
The win marks the first time a bank has been chosen as Advertiser of the Year.
Dubai Lynx chairman Terry Savage said: “Every year as organisers we choose the brand that has truly stood out as being creatively brave and willing to take risks
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