This year’s Cannes saw UAE and KSA agencies pick up 22 Lions and a Grand Prix across a total of 15 campaigns. Regional brands, who worked with global agencies, also picked up their own Lions. Here’s a compilation of all the MENA winners.
CHILD WEDDING CARDS
Client: UN Women
Agency: Impact BBDO, Dubai
Lions: Lions Health Grand Prix for Good; Gold (PR); Bronze (Glass: The Lion For Change)
The judges said: “What really hit home for me is that the Grand Prix winner has no special effects, no celebrities, no fancy AI; just a really simple inexpensive idea and a classic example of the right message to the right audience at the right time,”
– David Ohana, Chief Communications and Marketing Officer at the United Nations Foundation and Lions Health Grand Prix for Good Jury President
THE GREAT INDIAN DUNK
Client: NBA
Agency: Leo Burnett, Dubai
Lions: Gold (Industry Craft); Silver (Industry Craft)
PROTECTASBIH
Client: Saudia Airlines
Agency: Leo Burnett, Jeddah
Lions: Gold (Health & Wellness); 3 Bronze (PR, Health & Wellness, Creative Strategy)
OFFSET BOXSET
Client: Kinokuniya
Agency: Saatchi & Saatchi ME, Dubai
Lions: Silver (Industry Craft)
THE AI PRESIDENT
Client: Annahar Newspaper
Agency: Impact BBDO, Dubai
Lions: Silver (Print and Publishing); Bronze (PR)
WORKS LIKE MAGIC
Client: Floward MENA
Agencies: Floward/Impact BBDO
Production house: Good People Films
Lions: Silver (Film)
HIGHLIGHT YOUR BALLS
Client: Testicular Cancer Society
Agency: FP7 McCann, Dubai
Lions: Silver (Brand Experience and Activation)
AFTER-DINNER DINNER
Client: McDonald’s
Agency: FP7 McCann, Dubai
Lions: 3 Bronze (Direct, Media, Creative Commerce)
BMW IJACK
Client: BMW
Agency: Serviceplan Middle East, Dubai
Lions: Bronze (Media)
HEINZ KETCHUP INSURANCE
Client: Heinz
Agency: FP7 McCann, Dubai
Lions: Bronze (Radio and Audio)
SELFLESS SHELVES
Client: Arla
Agency: FP7 McCann, Dubai
Lions: Bronze (Creative Commerce)
MIS[S]DIAGNOSED
Client: Organon
Agency: Mullenlowe MENA, Dubai
Lions: Bronze (Pharma)
TABOO TOTES
Client: Nana
Agency: Saatchi & Saatchi ME
Lions: Bronze (Social and Influencer)
ZAEL – THE DISAPPEARING FONT
Client: Protype Studio
Agency: Leo Burnett, Dubai
Lions: Bronze (Industry Craft)
TRY GALAXY FOLD EXPERIENCE
Client: Samsung Electronics
Agencies: Cheil Worldwide, Seoul/ Cheil Worldwide, Dubai
Lions: Bronze (Direct)
Brand Lions
THE MOVE TO -15C
Client: DP World
Agencies: Edelman, London
Lions: 2 Gold (Titanium, Sustainable Development Goals); Silver (Creative B2B)
GUILTY PETS
Client: Al-Futtaim IKEA
Agencies: INGO, Hamburg
Lions: Bronze (Outdoor)
