Juggling content between different devices has become more of a circus than ever as apps and digital look set to dominate the MENA market. Eleanor Dickinson asks how marketers can keep them in sync
Keeping up with new technology has become harder than keeping up with the Kardashians. And with more screens available now than in an Orwellian nightmare, marketers face even greater challenges staying one step ahead as devices continuously change the consumer market.
In reality, there are four screens that matter – television, laptop, smartphone and tablets – but they are evolving at pace. When more than one is used to complete a task – either sequentially or simultaneously – that�
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