Campaign Middle East’s latest issue, the Cannes special, is now out on stands and available online.
The issue lifts the curtains on the festival of creativity, revealing stories, insights and takeaways straight from industry experts on the ground. From creating timeless ads to the inseparability of humanity and creativity, regional lion-winning creatives and jury pitched in with their own experiences and memories, bringing Cannes to life on paper.
The special is also a one-stop shop for all the regional winners from Cannes, covering all the metal cats credited to the regional agencies and brands this year. Moving from a regional scale to the global stage, the magazine features a round up of the best of the Cannes, the Grands Prix.
The top billing of the issue might have been Cannes Lions, but it doesn’t forget the real backbone behind every agency, campaign and creative — strategy.
Industry experts call for the need for strategy, touching upon topics such as strategy for agencies themselves, outcome-based marketing models, and nuanced campaigns.
In this issue’s Industry Forum, experts also contributed their opinions if marketing strategies in the region were moving to out-come based models. Some even countered this trend on the account of becoming too “outcome-obsessed”.
Apart from measurement and metrics, the magazine also looks at the lifeline of every brand – its customer.
Focusing on the consumer experience aspect, the monthly looks at building valuable relationships with customers, how complex technology shapes simple experiences and if on-ground activations actually work.
The issue wouldn’t be complete without Campaign Middle East’s Saudi Focus section, where a Saudi media and advertising veteran calls for a cultural overhaul in marketing, talking about the hurdles around people, culture, and tech that marketing agencies need to overcome.
Read all of this in Campaign Middle East’s July issue below or click here.
