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Landor appoints new business director for Saudi Arabia

Since joining Landor in 2019, Filiz Ciftci has led transformative branding projects for major entities, including Saudia, MBC Shahid, SDAIA, ADNOC, ARAMCO, King Salman Foundation, Misk Foundation, and Misk City.

Filiz Ciftci, business director – Saudi Arabia, Landor

Landor has appointed Filiz Ciftci as the new business director for Saudi Arabia.

With over 16 years of international experience in brand strategy and marketing, Filiz brings to the organisation a track record of delivering multi-million-dollar brand solutions.

Filiz is renowned for her impactful work across both public and private sectors in the UK and the Middle East. Her extensive portfolio includes collaborations with high-profile clients such as the UK government’s Department of Health, Home Office, HM Treasury, The London Organising Committee of the Olym


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.