Companion, a leading Asia-based PR and communications agency, announced its partnership with Andart Global, a bespoke advisory firm covering the Arabian Gulf, today.
With this agreement, Companion and Andart Global will aim to provide comprehensive services tailored for the tourism, cultural, and hospitality industries in the Asian and GCC regions.
The joint offerings will include PR, marketing communications, strategy advice and development, storytelling and narrative development, event and content creation, as well as crisis support. This partnership aims to leverage the combined expertise of Companion and Andart Global to deliver impactful and cohesive strategies that drive growth and engagement in these sectors.
Companion opened in 2019 and offers a senior-led approach to communications in Asia, with a specialisation in the travel, dining, and property industries. Companion currently has two offices in Hong Kong and Singapore and teams across strategic public relations, corporate communications, content development, and social media.
Andart Global is a bespoke advisory firm covering the Arabian Gulf that closely works with governments, corporations, and high-profile individuals to tackle their biggest challenges in strategy, reputation management, and communication.
Read other tourism marketing news in the region here
On the new agreement, Ben Baseley-Walker, Managing Partner, Andart Global, said, “At Andart Global, our frank, pragmatic, and nuanced counsel delivers workable solutions for clients who operate in complex environments.”
“We are excited to be extending our reach into Asia with our partnership with Companion, which we feel offers us insight and relationship development in a region that has many similarities to the Arabian Gulf,” he said.
In addition to this, Dominique Backhouse, Managing Director of Companion, said, “Companion believes first and foremost in a senior-led approach to communication strategies—we understand how local knowledge and a deep understanding of trends and nuances can help give clients an edge.”
“Our partnership with Andart Global, which has many years of experience delivering high-level projects in the Arabian Gulf, will allow us to extend our servicing into the region while staying true to our ethos for senior-led communications.”
The memorandum of understanding between Companion and Andart Global takes effect on July 15, 2024.
