Advertisers, agencies, brands, consumers, media, and marketers looking to partner and stay up-to-date with the world of celebrities, influencers, fashion, lifestyle, culture and travel will now have access to another media title in the UAE region, with the relaunch of Hello! Arabia and Hello! Indo-Arabia.
While Hello! Arabia will focus on celebrities and the social life in the Middle East region, its Indo-Arabia site will focus on the life, glitz, and glamour of Indian celebrities making waves on a global scale.
Published by Abunduntia UAE and distributed in the UAE by Jashanmal, the brands will publish their showbiz exclusives on their online portals and will also run a monthly print edition – with the June edition out on stands now. Campaign Middle East previously reported on Bia Brands’ acquisition to the Hello! regional titles in May 2024.
At the time of writing this article, the the brands’ Arabia site was leading with photographs from Daniella Rahme’s wedding to Nassif Zeytoun, while the Indo-Arabia site was leading with details from Anant Ambani and Radhika Merchant wedding.
The June edition of the Hello! Indo-Arabia magazine saw launched under editor-in-chief Faarah Mehta Shewakramani and deputy editor Priyanka Pradhan, while Hello! Arabia is being led by editor-in-chief Nadine El Chaer, with the likes of Christine van Deemter and Vama Kothari contributing to both editions, among others. Each issue is currently priced at AED 30 and includes celebrity news, cultural highlights, news and latest trends, as well as inspiring stories and exclusive interviews.
