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Planning big impacts with small budgets

Sandstone Media's Jibran Munaf writes on how PR professionals can use tight budgets to wear many hats, regardless of KPIs and contracts.

Jibran Munaf, Founder and Managing Director of Sandstone Media

There’s an art to achieving significant and quantifiable impact within small budget constraints; that art has now turned into a necessity for smaller agencies as they endeavour to make their mark in an already saturated industry.

When tasked with great expectations and a strict budget, the first place to strengthen your media, press, and community approach is from within.

Here’s what Jibran Munaf from Sandstone Media has to offer as advice when dealing with tough asks and not enough resources.
Look for the champion within
What that means is bo


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