Ketaki Banga, CEO and Co-Founder Webidoo MEA
Small and medium-sized enterprises (SMEs) are a dynamic segment of the Middle East economy, contributing to GDP and being critical for job creation and innovation.
However, despite their importance, SMEs face significant growth challenges while navigating their businesses in a landscape that is dominated by large enterprises with access to substantial resources and expertise. In the Middle East, these challenges are also intensified by traditional attitudes towards risk and failure and an extremely diverse target audience. This underscores the increasing importance of
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