A study conducted by Loopex Digital has analysed 100 major cities worldwide to determine the best cities for marketing specialists, with final rankings based on these composite scores, prioritising cities with higher numbers of job opportunities, salaries, living costs, and safety ratings.
In terms of methodology, the study initially selected the top 100 cities based on data collated from Forbes’ listings, then narrowed down the top 30 cities based on data from Glassdoor.
A composite score was then calculated for each, taking into account factors such as average annual salaries, living costs, rent prices, safety, and unemployment rates.
Podium spots: The top three cities for marke
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