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FeaturedOpinion

How is AI transforming the innovation landscape

Disclaimer: No GenAI platform was used to write this piece, says Ipsos' Chirag Madhukar Buch.

The times are not far when the above AI disclaimer will be a thing of the past.

As AI continues to challenge, transform, and enhance old ways of doing things, a lot of print and digital content will be conceptualized and written with minimal human intervention. Till then, let’s continue to experience the joy of putting human thoughts on paper.

One area where artificial intelligence (AI) has revolutionised the way we do things is innovation research. Companies like Ipsos have been at the forefront of combining AI with human intelligence (HI) to give more compelling solutions to client questions around launching successful innovations.

The blueprint for success hasn’t changed. Innov


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