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FeaturedOpinion

Copyright in the era of AI: Implications for creators and innovators

LeadGen's Khouloud Sraj writes on copyright regulation of AI creatives.

Khouloud Sraj, Regional Business Director at iMetric LeadGen Group.

With the release of ChatGPT, everything from education, coding, medicine, art and more was disrupted while all the tech players are fighting for number one.

In this fight, one should ask who bears the collateral damages.

While adopting AI has many benefits, we need to consider its effect on not only low-skilled jobs, but also high-skilled industries.

This rapid transformation is facing resistance from artists as they devote everything to their craft, and now AI can not only do it in seconds, but it can do it because it is trained on their


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Shantelle Nagarajan is Campaign Middle East’s Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.