Pierre Carnet, Managing Director, MassiveMusic Dubai
If you work in marketing or content creation, you’ve likely encountered the challenge of creating or licensing music. You understand its value: Music is an essential tool for all types of brands: it can make or break a big-budget TVC, or attract or repel customers from a store you’ve meticulously designed and trained the perfect staff for.
Despite this, as a brand music agency, we hear the same feedback and frustration: “Music is so expensive!” Constrained by poorly planned or prioritized budgets, marketers often resort to the same four royalty-free mus
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