Abdur Rehman Tahir, Performance Director, Fusion5
Artificial Intelligence (AI) is rapidly transforming the landscape of marketing and advertising, ushering in a new era of unprecedented possibilities. From automating mundane tasks to generating creative content and hyper-personalising customer experiences, AI is reshaping how businesses connect with their audiences.
Recent events hosted by industry giants Google and Meta are shedding light on the latest advancements and strategies in this exciting field. Moreover, the growing interest and adoption of AI among both consumers and professionals in the Middle East and
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