The Cannes Lions 2024 Creativity Festival showcased groundbreaking trends that are shaping the future of marketing and advertising. The leading discussion was around the transformative impact of AI.
Will AI take over marketing and agency teams’ roles?
WPP founder and ex-chairman, legendary advertisement guru, Sir Martin Sorrell, who attended Marketing Society’s private session, questioned this and stated that he heard one well known CMO put a brief in chat GPT, got three campaign options and he picked one of them.
Martin Sorell at Cannes Lions
Is this how it will be in future? People in Cannes discussed that
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