Campaign’s Faces to Watch: Brand Edition 2024 – Tarek Lawaty, Marketing Communications Team Leader, Vodafone Egypt

Campaign’s Faces to Watch: Brand Edition 2024 – Tarek Lawaty, Marketing Communications Team Leader, Vodafone Egypt

Age: 30

Nominated by Hala Abd El Khalik, Marketing Communications Senior Manager, Vodafone Egypt:
Heba Arafa , Managing executive Brand and entertainment- Vodafone Egypt

Career highlights

Tarek has always had a penchant for launching new ideas; exposing him to various challenges that paved the way towards his first Effie win, for “Vodafone Plus”, an early TikTok native campaign.

Having acquired a taste for the thrill of never-before-done endeavors, he then challenged the pandemic with the first shot-from-home Vodafone Ramadan ad, which was soon followed by another Effie win for the launch of Vodafone Play.

His ultimate pride is the multiple award-winning campaign, Vodafone’s Ramadan 2023 “Shokran Men Hena li Bokra”.

Guiding principles

Tarek strives to nurture the team, so not matter the challenges, having outstanding teamwork with good spirit will not only overcome anything, but will always thrive.

Side hustle

From event planning a movie premiere, to hopping on a plane to discover a new culture, to learning coffee Art, there is always much to live for.

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