BackLite Media has announced the release of SpotLite 2.0, its annual publication created in collaboration with Campaign Middle East.
This edition of SpotLite focuses on the dynamic and ever-evolving Out-of-Home (OOH) advertising industry, particularly emphasising the transformative potential of Data, Measurement and Programmatic Digital Out-of-Home (PrDOOH).
SpotLite 2.0 brings together insights from some of the industry’s most influential voices.
Contributors include experts from the UAE Government Media Office, World Out of Home Organization, IAB MENA, The Out-of-Home Advertising Association of America (OAAA), Data Partners like Seventh Decimal and Admobilize, and Programmatic P
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