Alka Winter
Day 2 was in full swing and I was happy to see the conversation today wasn’t completely dominated by AI.
As persuasive as this tech is in its ability to permeate everything, it seems almost overbaked now. Be warned that this is coming from a first-time festivalgoer from the brand side, so excuse my humble opinion if I’m glossing over this topic.
Instead, discussions also focused on content creators, brand building and entertainment.
OMD Cove kicked it off this morning with a session on creators and impact marketing, with a reference to the 100+ content creators in Cannes, soaking in the festival
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
