Saudi Tourism Authority made it debut at Cannes Lions with a speech by its CEO Fahd Hamidaddin.
Hamidaddin spoke on the crucial role creativity plays in shaping the conversation around tourism, and the country.
Driven by ambitious goals, Saudi is placing creativity and innovation at the centre of its push to diversify its economy and leverage opportunities on its path of transformation.
The Kingdom wants to help spark conversation around the dramatic changes on the ground and shatter prejudice
In a 30-minute address attended by leading creatives from around the world, Hamidaddin said: “Storytelling is something that Arabia has always cherished, and creativity is the beacon of our
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
