posted on Jun. 05, 2024 at 2:06 pm

MSL Group grows with new Brand Communications team

posted on Jun. 05, 2024 at 2:06 pm

MSL Group Middle East has unveiled a new line up of local and regional talent to grow its consumer practice division. The newly formed Brand Communications team comprises experts across consumer communications, social media influence, creativity, and delivery excellence to provide a holistic end-to-end solution for clients.

Maclean Brodie, Chief Executive Officer for MSL Group Middle East, said, “We have to lead with talent, and we have to lead with what the market requires.”

Integrated with the Publicis group, the new team was built with an intent to keep up with the changing nature of the public relations industry by linking earned creativity, media, and influence together for h

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Tags:agency growth

the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.