The number of jurors representing the United Arab Emirates at Cannes next year is set to double.
The move marks a significant milestone in the development of the country’s creative advertising industry and follows recent successes at the Cannes Lions International Festival of Creativity.
There will now be four UAE judges at the festival – an increase from the two that have participated in recent years.
UAE creatives will be present on the radio and promo & activation juries as well as print and film. The inclusion in the radio and promo & activation juries for the first time is due to the number of Lions won by UAE agencies in these categories over the last three years.
The four judge
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