Image credit: RTA
Concerns have been raised over a decision by Dubai’s RTA to allow advertisements and promotional campaigns on school buses.
The RTA announcement referred to “allowing them to occupy advertising and promotional spaces on school buses from inside and outside”.
Sean Trainor, CEO of Saudi-based PR firm Salient, said: “Internal advertising raises ethical concerns by creating a captive audience of impressionable young students exposed to marketing messages.
“School bus journeys should extend the educational environment, and internal screens could focus on educational and safety campaigns.”
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