Lusail International Circuit (LIC) has unveiled a new cross-channel campaign – ‘Where Hearts Are Racing’.
The new campaign ahead of Formula 1™ Qatar Airways Qatar Grand Prix 2024 will highlight the emotional power of motorsport, and its unique ability to bring people together.
It will appear in over 15 markets worldwide, and connects the emotions of drivers with those of the fans attending the upcoming QatarGP, telling stories focused on experiences happening both on and off the track at LIC.
The campaign was launched locally in Qatar today in an exclusive preview event, and will encompass several platforms, including digital, social media, outdoor and video.
It will incor
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