Real estate developer Sobha Realty has launched what it calls an industry-first holographic display to enrich the consumer experience.
The display utilises mixed reality to provide customers with an immersive experience to envisage how the life at the Sobha developments would be, in an engaging and interactive manner,
Ravi Menon, Co-chairman of Sobha Group, said: “We aimed at ensuring an engaging and dynamic visualisation of our projects by combining physical and digital worlds, offering a realistic preview that traditional methods cannot replicate.
“This initiative will further improve user experience at our sales galleries and represents an extension of the company’s ongoing
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Tags:Sobha Realty
