The first-ever Mattel family entertainment center opened in Abu Dhabi this month, offering an immersive experience into the group’s top brands.
Named Mission:Play! by Mattel, families can step into the world of Barbie, Hot Wheels and Mega Blocks with interactive games and exclusive brand experiences.
The ‘You Can Be Anything’ world by Barbie® lets children create a world of diversity, inclusiveness, and limitless potential. The Hot Wheels® attractions allows kids to connect with each other and ignite their challenger spirit. At the MEGA® zone, unique play experiences are set up to unlock creativity, and encourage exploration through hands-on creative-building activities.
The Matte
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