Walid Kanaan has been named chief creative officer of TBWA\Raad.
Previously chief creative officer at Impact BBDO across the Levant and Saudi Arabia, Kanaan will lead TBWA\Raad’s creative teams throughout the region and will be based principally in Beirut and Dubai.
The appointment forms part of the agency’s wider transformation and represents a bid by TBWA\Raad to inject new life into its creative output.
“Walid is just the creative force we need to ramp up our firepower for clients throughout the MENA region,” said Reda Raad, CEO of TBWA\Raad Middle East. “This key appointment fulfils our future leadership vision and management structure, having recently put in place new
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