Campaign’s Media Faces to Watch 2024 – Leila Yaman, Senior Executive – Integrated Planning, UM Qatar
Campaign’s Media Faces to Watch 2024: Leila Yaman, Senior Executive – Integrated Planning, UM Qatar
Age: 25
Nominated by Hanan El Tabch, MD, Lower Gulf:
Diversity and inclusion always represent a key business imperative at UM Qatar. By embracing it across gender and age, we create a workplace where everyone can thrive. Leila Yaman, one of our new youth team members, demonstrated a dynamic and passionate mindset, coupled with full commitment and eagerness to excel as an integrated media specialist. Throughout her tenure, she has exhibited outstanding competence in media planning and buying. Her meticulous attention to detail, analytical acumen, planning skills, and teamwork spirit have been instrumental in executing successful campaigns at UM.
Career highlights:
Perseverance is the cornerstone of my professional philosophy, driving me to constantly improve and give my best. A highlight of my career was leading successful advertising campaigns for the Qatar Football Association during the Asian Cup, alongside managing prominent clients like Aspetar, QIB, and HMC. Through meticulous planning and innovative strategies, we exceeded expectations and built lasting partnerships. Perseverance has been key in overcoming challenges and achieving success, and I remain dedicated to continual growth and impactful contributions in all endeavors.
Guiding principles:
My life’s principle is ‘prioritizing optimal health and wellness’. It serves as my daily reminder that well-being is the foundation upon which all other pursuits are built. It ensures balance, resilience, and vitality. It’s the foundation for pursuing goals with clarity, energy, and purpose.
Side hustle:
Running my own Instagram beads page is a fulfilling side hustle. Sharing curated bead designs has built a loyal community, fostering connection and creativity. I’m excited to grow this passion into a thriving business.
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