A brutal murder in Gemmayze has made plain the problems facing Lebanese society. Is it the responsibility of the advertising industry to act?
“It’s a much bigger issue than just crime,” says Ramzi Barakat, founder and chief creative officer at B, an ad agency based in Beirut. “It’s about awareness of the need for Lebanon to stand as one, to create a republic, to create a nation through the help of communication. Yes, that is what is greatly needed and I believe it could help tremendously, creating communication that communicates strong ideas. It is actually political communication that is needed.”
As all Lebanese will be aware, on 16 July Georges El-Rif was stabbed to death i
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
