This film was another collaboration between Camouflage Productions and FP7 McCann. It celebrates the spirit of togetherness in a narrative that transitions through different generations in various situations.
It takes the viewer through different situations where each set up reflects a certain trend of a modern Saudi family life, with the events of each situation threaded across the film with the constant presence of the product.
While the product features prominently throughout, it does not overtake the events and the colourful aesthetic of the film, which transitions the audience from one space to the other seamlessly and simply within the narrative.
https://vimeo.com/93850738
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