PHD has won the media buying and planning account for Italian confectioner Ferrero in the Middle East.
The win also includes other emerging markets such as Southeast Asia, Korea, Hong Kong, Taiwan, Africa and selected European countries. The main incumbent on the business had been Mindshare, while ZenithOptimedia had held the business in the Middle East.
The chocolatier, which is best known for its Ferrero Rocher sweets, made the appointment following a comprehensive review of its brand portfolio. It is understood that five agencies were involved in the review.
A spokesperson for Ferrero said: “Our goal was to find the right media agency partner, leveraging the unique scale of the
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