Yasmina Boustani, Creative Director, Edelman
Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.
McDonald’s, After-Dinner Dinner, Agency: FP7 McCann Dubai, Chief Creative Officer: Federico Fanti
The campaign is highly relatable and insightful, showing bravery amid regional challenges. While well-conceived, it could be amplified further to achieve greater reach and impact. It left me wondering about the extent of its implementation.
Anchor, Good Milk, Agency: Brand New Galaxy
It cleverly re-defines “good milk” at a perfect time amidst confusion
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