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TikTok tackling miscommunication around climate change with “verified champions”

The platform has unveiled six rain and climate champions in the UAE as part of the billion-dollar initiative

TikTok says it has been working tirelessly to tackle the miscommunication around climate change.

This is the reason it has “pledged a billion dollars to help identify, train and disseminate the right news to people from verified experts”.

Under the flagship name of VerifiedChampions, TikTok says it has been actively working on handling the miscommunication about cloud seeding and the rain and considering how many people digest news from social media sources.

It is a topical issue in the UAE which has experienced record rainfalls and confusion over cloud seeding.

“Not everything you read online about climate is true. Climate denialists have planted a good deal of disinformation


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