Kantar has revealed the winners of its 2024 Creative Effectiveness Awards, celebrating the top TV, Digital/Social, Print/Outdoor and AI-tested ads globally.
The awards are built on the perspectives of consumers worldwide, with 1.97 million consumers engaging in Kantar ad testing globally last year
The winners’ showcase ads that consumers found the most impactful among the thousands that Kantar tested in 2023. The results provide insights into what drives ad effectiveness and the creative techniques used by the world’s best advertisers to build connections with consumers.
To celebrate the fifth year of the awards, Kantar has expanded its Digital/Social and TV categories to include 15 win
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