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CMO roundtable: Challenges of running digital ad campaigns

At a Dubai Lynx roundtable, hosted by DoubleVerify, CMOs discussed the different challenges of running and optimising digital ad campaigns

It is the day of the Dubai Lynx Festival of Creativity and the organisers have brought together top regional brand marketers for a roundtable hosted by DoubleVerify.
In attendance are marketing leaders across different sectors and regions.
From the tourism industry are Saudi Tourism Authority’s Asmaa Quorrich and RAK Tourism Development Authority’s VP Alka Winter and Senior Manager of Destination Marketing & Communications Meghann Eleazar.
Other Saudi-focused marketers present include King Abdullah Financial District’s VP – Experience Samir Siddiqi, Sport for All Federation’s Director of Marketing and Communications Ammar
Alamro and Told Brand Management Director Passant AlDeeb.
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