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AI and the UAE’s influencer scene

CWB’s Cameron Crawford explains the dangers of deepfakes on digital platforms

Since Chat-GPT and its ability to rapidly generate text-based content rose to prominence in early 2023, AI has become a fixture in tech news and beyond.
From the WGA strike that brought Hollywood to a standstill, to accidents involving self-driving cars, public discourse concerning artificial intelligence often carries as much caution as optimism.
One area in which AI’s impact has yet to be fully understood is deepfakes. With the technology readily available to imitate faces, mannerisms, and voices of famous figures, even the keenest eye can be deceived. This means that faked content can be circulated with the potential to ruin reputations and even influence election results.
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