“Creativity is sensitivity in a world where no one is listening,” shares BBDO India’s Chairman and Chief Creative Officer, Josy Paul as he took the stage at Dubai Lynx.
Campaign Middle East caught up with the man behind the Grand Prix-winning campaign of Cannes’ inaugural Glass Lion, back in 2015.
Coming off his presentation, or confession as he considers it to be, Paul shares a missing factor of data – the emotional empathy.
With his trademark cap atop his head, Paul says, “I think data is looking for humanity.”
“What data does is it takes you to the door, it takes you to the data table. But it can’t tell you after what is it that we can tell each other and share with each othe
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