Rami Hmadeh, Managing Partner at Serviceplan Group Middle East
Serviceplan CMO Barometer event, in partnership with The Marketing Society, unfolded its latest insights into the challenges, opportunities, and collaborative initiatives keeping marketing decision makers “awake at night”.
The report encompassed the MENA region for the first year, providing a comprehensive analysis of the ever-evolving marketing landscape.
It found that there is one major difference between other globally asked markets and the Middle East when it comes to the future outlook. In the Middle East, optimism is quite high with 52
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