Emarat, one of UAE’s petroleum corporations, has offered the naming rights of its service station to brands.
Brands will be able to claim the naming rights across service stations in Dubai and Northern Emirates. It will also allow them to integrate their business models within these service stations.
The move to grant naming rights to brands follows the Dubai Metro’s similar offering. Dubai Metro’s naming rights are granted by Hypermedia, on the behalf of RTA.
His Excellency Eng. Ali Khalifa Al Shamsi, Director General of Emarat
Project Landmark
The move is a part of ‘Project Landmark’, an initiative launched
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
