Memac Ogilvy has appointed planning and strategy specialist Mario Morby as Chief Strategy Officer, MENA.
The move aims to strengthen the company’s position as a modern marketing and communications agency, in line with its philosophy of ‘Borderless Creativity’.
Morby said: “Ogilvy is a groundbreaking agency, where creativity is part of the DNA. However, it also ranked as the Most Effective Agency Network in the world on last year’s Effie Index. My role is to ensure that effectiveness is embedded in the culture of the agency, making our work as impactful as possible, and to ensure our strategies embrace the cultural changes and new technology that is available to us, such as AI.”
Ogilvy
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