YSL Beauty wiped out all its posts on Instagram to make way for its new makeup ambassador, Dua Lipa.
The wipe out was a part of the brand’s stunt to completely revamp its Instagram with a new look and content.
The beauty label’s account then posted a video that announced to its 11.3 million followers that YSL is about to go “over the edge”.
View this post on Instagram
A post shared by YSL Beauty Official (@yslbeauty)
The account then posted a teaser for its new makeup ambassador before revealing it to be Dua Lipa.
While Dua Lipa has been an ambassador for the brand’s fragrance line, she has
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