Acast and Next Broadcast Media have partnered to improve podcast monetisation, advertising efficiency, and brand safety in the region.
This collaboration draws on Acast’s podcast inventory and NBM’s local expertise. Acast will manage international buys internally, and work with NBM to expand local advertising bought programmatically.
Since its launch, Acast has curated a range of podcasts, including a mix of independent content and podcasts from studios such as Sowt and Pineapple Audio Production. It also brings global networks such as the BBC and The Guardian to local audiences.
NBM, a global digital audio ad network, has solidified itself as the preferred choice for bus
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