The NBA has introduced a new drive titled ‘Nets for Change’, created with agencies Leo Burnett Dubai and Publicis Groupe ME.
The initiative started recycling discarded fishing nets to create basketball nets across India, making dreams possible for aspiring young girls.
Abandoned fishing nets make up 80 per cent of marine debris in India, destroying marine life and their natural habitat.
While, there are many abandoned basketball nets and courts across India many talents are unseen.
To launch ‘Nets for Change’ a film titled JUMP tells the story of a young girl, Ananya.
In spoken word poe
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