MENA’s commerce landscape is poised for change, blending innovation, technological integration, and rising consumer expectations.
Notably, retail media’s popularity is soaring, securing its position as one of the fastest-growing channels within an anticipated 25.6 per cent growth in 2024, as forecasted in GroupM’s proprietary intelligence report This Year, Next Year.
Local retailers are on the precipice of realising the potential for increased revenue through retail media.
We’re particularly excited about this shift because, by leveraging technology to improve their margins, local retailers are not just evolving; they are enhancing customer experiences.
Retailers posse
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