As the whole world looks at the Kingdom of Saudi Arabia, different opinions and predictions emerge. There are skeptics, passive spectators, and positive enthusiasts. Our internal look as Saudi Brand custodians paints a picture that most miss.
2024 is the year of assertiveness. The year where all the aggregate efforts of every sector start yielding providing a solid foundation for the homegrown and the homemade.
The Kingdom has for many years been the biggest market in the MENA region. It was a volume play driven by the size of the population; a high purchasing power mixed with dynamic consumerism. Consequently, international brands were thriving and expanding.
I started my caree
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
